ABOUT THE PROJECT: Sol Lanzarote and Sol Principe belong to the Sol by Melia brand, which is focused on family holidays. Since August 2018, we manage and publish the content on the Social Media profiles of the two hotels (Facebook, Instagram, Twitter). On a weekly basis, we generated photo and video content targeting families looking for a sun and beach holiday, and entertainment for the children. Thanks to the promoted posts, the visibility of the hotels has significantly increased, as well as the positive sentiment towards the brand. For Sol Principe we also managed a collaboration with a local mommy influencer, Sweet Dreams by Pau, which helped us reach the target audience more effectively.